Is it Me or Is it what I say? Source Image and Persuasion
نویسندگان
چکیده
In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source’s appearance on the source’s credibility and that this effect is topic dependent. We also explore how the perceived source’s credibility for a particular topic correlates with the perceived credibility of a message on that topic.
منابع مشابه
You Say Periklute, I Say Paraclete: Towards a Reconciliation Between the Bible and the Quran
The Quranic statement that Jesus predicted Muhammad by name is examined in light of the expectation of what the “kingdom of God” was. The concept of the kingdom of God as being the light or fire of the Holy Spirit at Pentecost is contrasted with the Sufi concept of the “Light of Muhammad.” Pentecost could be the Light of Muhammad coming upon the apostles of Christ; the Light is the same, but kn...
متن کاملتب خال حاملگی
This paper is by Terry Kemp. She is a midwife with 10 years record of service. In this paper she speaks about her own experience which had burdened her in that condition. Herpes gestation is a rare condition and has been defined in books related to autoimmune gestation disease. If your reaction after reading the title of this paper was just shrugging your shoulders and accepting it as a viral i...
متن کاملBelieve Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
This research explores the effect of source certainty—that is, the level of certainty expressed by a message source—on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three experiments, consumers receive persuasive messages from sources of varying expertise and certainty. Across studies, low expertise s...
متن کاملI-43: Scientific and Religious Controversies on The Beginning of Human Life- What Does 3D/4D Sonography Offer?
One of the most controversial topics in modern bioethics, science, and philosophy is the beginning of individual human life. In the seemingly endless debate, strongly stimulated by recent technologic advances in human reproduction, a synthesis between scientific data and hypothesis, philosophical thought, and issues of humanities has become a necessity to deal with ethical, juridical, and socia...
متن کاملExplaining the Model of Eevaluative Image in the Perception of the Environment (Case study, Bushehr city)
Aims & Backgrounds: In today's competitive world, cities are increasingly concerned about their identity, image and value, In this regard, creating an environment favorable to attracting different classes of the ambitions of city managers and planners in each city. This can only be achieved what the city presents (identity), what is perceived (image) and its evaluation by its users (the evaluat...
متن کامل